Connect to Mother Earth this Earth Hour on 24th March!

Global Warming. Light Pollution. Climate Change. Biodiversity Loss. These are the words that make a mark in our minds when we think of our Blue Planet. Isn’t there even a single positive element that comes to mind when we think of our beautiful Mother Earth? Most of the times what we can recall is the fury of Mother Earth, rather than her nurturing, life-giving power. Why has it all come to this? Is there nothing that we can do to restore our home’s generous original being? Come March 24th, and you have a way and a means to make a difference to the environment. And no, you do not need to take a day off from work or even go on some tedious ‘morcha’ on the roads. You can do your own bit by sitting within the comfort of your home! This is Earth Hour, the world’s largest grassroots movement for the environment. The best part is that you need not get affiliated with any organization or institution, YOU make Earth Hour possible.



A Start to Caring for the Earth

Earth Hour is not new, its origins go back to 2007 when the movement started as a symbolic lights-out event in Sydney. Following this event, every year Earth Hour participants pledge to turn off electricity for a designated one hour. But how can just one hour of lights-off help? Energy is a result of Earth’s many natural resources, which we humans have been exploiting without a thought for the future. And saving energy is one way of preserving our natural resources and thereby preserving the planet. Today, Earth hour is coordinated by WWF and other volunteer organisations, with its greatest strength being the power of people.


Participate your Way!

Come 24th March, and this phenomenal environmental movement will see the light of day (or the brilliance of night) again. This means that from 8:30 p.m. onwards every participant needs to switch off electricity for an hour, and #Connect2Earth. The theme for 2018 is celebrating the diversity of life on Earth, and we have got the right chance to celebrate this momentous movement in diverse ways, the way we want to. So, kick-up your creative juices and think of what all activities you could do with the lights off! How about planning that stargazing event that you always wanted to go about? Or maybe just arrange for a romantic candle-lit dinner with loved ones? Or simply get together a group of friends and have fun over a round of dumb charades by candlelight! That’s the best part- now you’ve got a chance to get that one-hour digital detox with a real reason to move away from all those electronic gadgets! It’s a great way to bond with nature, with others and even with yourself.

It’s great that you are not alone in this initiative.  There are a host of resources to help you plan this special hour well. Whether you are a part of the community, corporate, hotels, schools and scouts or individual citizens, WWF has provided a host of resources to make Earth Hour fun as well as meaningful. ( the partner platform which aims to capture global conversations around biodiversity, for people to connect to each other and drive global awareness and action on biodiversity. It is the first step toward creating the global momentum we need to steer the planet away from a path of staggering biodiversity or nature loss. Another channel is to directly connect with WWF local offices in your area and get involved, depending on what environmental cause you are interested in. The online platform also provides a number of “Starter Kits” and marketing collaterals to help you take the event on a large scale if you wish to!


So, it that you who always had the itch to do some good for the planet? Here is your chance! Join in the countdown to secure the future of our home. Tune in to Earth Hour @ 8:30 pm local time, this 24th of March and make a difference!

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About the Author /

Rhucha Kulkarni Currently a travel entrepreneur, writer, photographer and earlier an HR professional, Rhucha is an avid nature lover at heart.


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